I’ve had quite a few people PM me about offline marketing. I thought I would share something I’ve used that works for me in my area. (This isn't my money maker it's something I JV with) Each person will have to scale and modify the idea to their own offers.
It’s no secret that the economy is in trouble. The only ones who don’t seem to realize it is the politicians who can vote for pay raises for themselves. With that said, there’s a lot of people who are now unemployed or underemployed. Many people in the U.S. have given up looking for employment because there’s simply nothing out there to make it worth their while.
The news tonight mentioned that there was something like 50 Million unemployed in the U.S. or the equivalent of all of Missouri or Wisconsin being unemployed.
More and more people are looking to the Internet. These are the late-comers. Who remember hearing about people getting rich on the Internet. People starting businesses and being able to stay home. So, they decide to look into it. Problem is that up until recently they only used their computers to read their emails, do some searches for recipes, download porn, post on myspace and place online computer games.
They’re completely clueless when it comes to starting their own business much less doing anything on the Internet. Some have lost their jobs, others are trying to supplement their income, others find their retirement income inadequate are lost during the recent economic fiasco. None of them have any clue how to start a business.
For these poor unfortunates I started a membership website and charge the $10/mo so they can have access to video tutorials, software, ebooks and other stuff for them to build a business. Every two days I send them something new as a “free gift” for belonging to my website. And about once a week I send them a review of a clickbank affiliate offer. If the offer is software or a business plan then I produce what I call a “quick and dirty” video to take them inside and show them exactly what they’ll get and how to use whatever it is that I’m promoting. This always increases conversion rates.
These people are very eager to learn and are willing to buy. The trick is to only introduce them to quality products and not just crap. If you sell them crap then you lose credibility and you’re sales will drop dramatically. You have to think long term with these people. You can’t simply use, abuse and throw them away. These people are gold mines.
They’ve never heard of the IM guru’s. As far as they’re concerned YOU are the expert. They’ll buy what you have to offer as long as you take care of them.
The way I market my website is to print up a set number (500-1000) of full color business cards with my ad on it. Then place the business cards in inexpensive paper business card holders
http://www.displays2go.com
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